Rethinking the church capital campaign

church capital campaign

For a good chunk of my life, the idea of a new church building made me nervous. New church buildings tend to be expensive, and they often sit empty for most of the week. I adhere pretty closely to the “churches are people, not buildings” philosophy; I’d rather be a part of a beautiful church than to meet in a beautiful church building.

Church capital campaign efforts made me uneasy, too. Building campaigns felt like exercises in guilt-mongering and arm-twisting, and some of the “GOD DESERVES A BEAUTIFUL, ORNATE HOME!” approaches felt forced at best (and unbiblical at worst). It seemed icky to devote all of that time, effort, and money to just having a better-looking and more comfortable place to meet on Sunday morning.

God has a sense of humor, of course, and He’s not interested in my comfort. So naturally—even with all of my skepticism and baggage—I was invited to join the leadership team for my church’s “Putting Down Roots” church capital campaign. That experience totally changed my perception of what a church capital campaign is (or more accurately, what a church capital campaign can be).

Here’s what I learned: Church buildings don’t have to sit empty all week; they can be used as a wonderful tool for outreach. They don’t have to be ornate and outrageously expensive; they can be functional and efficient. Finally, a church capital campaign can be less about arm-twisting and more about inviting people to join something that will impact God’s kingdom for generations to come.

If you’d like to learn more about my work with the “Putting Down Roots” church capital campaign, click here.  Or if you’d like to contact me about working with your church capital campaign, click here.

This woman really, really “likes” Mike at Jiffy Lube

I caught this Jiffy Lube commercial during March Madness. If you haven’t seen it, check it out below—it’ll only take thirty seconds.

Full disclosure: I’m viewing this Jiffy Lube commercial through the lens of a married man, not as a single mom who needs a reliable, trustworthy place to take her vehicle.  But there are a few things going on here that make me wonder if perhaps…just maybe…our dear narrator (a stylish, attractive woman) may see Mike as more than just her oil-change guy.


  • It looks like Mike is waiting outside of Jiffy Lube for our narrator to arrive.
  • Mike’s always there, and he makes her feel at home.
  • Mike thoughtfully brings her a hot cup of fresh Jiffy Lube coffee.
  • At 0:17, we learn that Mike is married (notice the prominently-shown wedding ring):

Jiffy Lube commercial Mike woman

  • About two seconds later, we learn that this woman is not (well…at the very least, she isn’t wearing a wedding ring):

Jiffy Lube commercial woman Mike

  • She confesses, “…he doesn’t just know my car, he knows ME.”
  • They’re all smiles and giggles as she gets in her vehicle to leave and he closes her door.

All I know is that if my wife talked about our mechanic the way this woman talks about Mike, it might make me a little nervous.  But that’s just me.  What did you think of this Jiffy Lube commercial?