Social media expertise

To many businesses and nonprofits, navigating social media is like flying into the Bermuda triangle. It’s mysterious, it’s unknown, and it’s a little scary. You think your time and money will be sucked into oblivion…and you wonder if your whole enterprise will go down in flames if things go badly.

In truth, social media is just one more way to carry on a conversation with current and potential customers; that holds true whether you’re in New York City or Spring Hill, TN.  It isn’t necessarily a great direct sales tool (good luck trying to build an audience if you’re only blasting out sales messages). It is, however, a WONDERFUL way to build relationships…and savvy businesspeople know that relationships may indeed one day lead to sales.

Here are some services I offer related to social media:

  • Securing smart social media handles, usernames, or accounts
  • Coordinating design of branded, professional graphics to represent you on these sites
  • Selecting the wisest social media channels for your business or nonprofit to utilize
  • Training you (or another employee) on how to use social media, until you’re comfortable taking the reins
  • Handing your social media efforts entirely (effectively managing your social media presence)

Here’s a quick “DO / DO NOT” list that may be helpful:

DO

  • Commit to it for the long term. If you’re only testing it for a week or two, odds are that you’re going to deem it a failure.
  • Pay attention to what your audience is saying, and join in the conversation.
  • Monitor what people are saying about you (and your business or nonprofit) on social media.
  • Remember to be courteous and personable.

DO NOT

  • Attempt to maintain an active presence on every social media channel (unless you have several full-time social media employees).
  • Hire a random tech-savvy teenager to manage your social media just because he/she likes Twitter or Facebook. Ask this question: Would you let this person interact with one of your angry customers? Handle a public relations crisis for you? Represent your business or nonprofit at a press conference? That’s the power of social media—don’t give your megaphone to someone who isn’t prepared to wield it wisely.
  • Post things that are too personal (it’s possible to overshare)!
  • Value quantity over quality when it comes to your tweets, posts, pins, etc.

If any of this sounds intriguing to you, click here to submit a free consultation request.  It’s fast, it’s simple, and it doesn’t commit you to anything (really).